We believe premium storytelling is the foundation on which brands are built.

With more platforms at our disposal than ever before, creators can tell stories directly to the audiences they know best — building trust through quality, authenticity, and voice. Research supports this: roughly six in ten audiences are more likely to support brands endorsed by voices they trust, because the connection feels personal, not transactional.

When paired with the right content strategy, athletes and personalities can meaningfully expand their reach — scaling by 2–4x and unlocking partnerships, original IP, and long-term brand equity.

This data reinforces what decades of experience have already taught us — and continues to shape how we build at 23 Brand & Studio.

Source: Edison Research / Nielsen